News

New Multi-Million Dollar Attraction Opens at Beyond The Lens! Branson

For more information, contact:
Tracey Barton, Beyond The Lens!
[email protected]
417-337-9333 x 205


Branson, Mo – (August 31, 2020) – Branson’s newest attraction, FlyRide® opens Friday, September 4. FlyRide® is a fully immersive ride that allows passengers to experience the thrilling feeling of flight through a sensory phenomenon that includes wind, mist, scents, and motion. Passengers will soar above more than 20 of America’s most awe-inspiring national landmarks giving them a breathtaking flight experience.

“This is one of the first attractions of its kind in the US,” said Robin Turner of Frontpage Attractions, LLC, parent company of Beyond The Lens and FlyRide. “Our partnership with SimEx-Iwerks Entertainment and the MacGillivray Freeman Films has allowed us to deliver a world-class attraction. This is truly the ultimate in TECHNO-TAINMENT where guests experience entertainment through technology.”

By the Numbers
• More than 5 years in the making
• Over $5 million in construction cost
• Over $3 million in film production
• The curved screen reaches more than 4 stories high • Featuring the latest in projection technology, creating a 60-foot-wide immersive Image

For more information, please visit www.flyridetickets.com

About Beyond The Lens!
Beyond The Lens! provides TECHNO-TAINMENT for all ages, featuring the best in pop culture, interactive exhibits, virtual reality games, hunt for Big Foot, escape games, fun photo ops, Flip Zone bumper cars and now, FlyRide!

About Simex-iwerks Entertainment
SimEx-Iwerks has built more than 350 attractions that incorporate its patented simulation 3D and 4D content from Warner Bros., Twentieth Century Fox, Nickelodeon, BBC Earth, National Geographic, MacGillivray Freeman and many significant others.

About Macgillivray Freeman Films
MacGillivray Freeman Films is the world’s foremost independent producer and distributor of giant-screen 70mm films with 40 films for IMAX theatres to its credit, including Everest and National Parks Adventure. Throughout the company’s 50-year history, its films have won numerous international awards including two Academy Award® nominations and three films inducted into the IMAX Hall of Fame.