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HSMAI TO HONOR BRANSON CVB WITH A GOLD ADRIAN AWARD FOR TRAVEL MARKETING EXCELLENCE

HSMAI TO HONOR BRANSON CVB WITH A GOLD ADRIAN AWARD

FOR TRAVEL MARKETING EXCELLENCE

Award Winners to be Recognized for Achievements at the HSMAI Adrian Awards Gala

to be held February 20, 2018 in New York City

 

BRANSON, MO. – The Hospitality Sales & Marketing Association International (HSMAI) will honor Branson CVB and Haygood Productions with a Gold Adrian Award for integrated marketing for its winning entry, #NotYourGrandmasBranson campaign, in the 61st annual Adrian Awards, the largest and most prestigious global travel marketing competition.

“The #NotYourGrandmasBranson campaign, targeted to meeting planners and sports organizers, was very successful. The video and subsequent social media campaign helped to change perceptions that some meeting planners had about our destination,” said Jeff Seifried, President/CEO, Branson Chamber of Commerce and CVB. “It was shared 404 times and generated 19,000 organic views on Facebook alone.”

“The theme of this year’s Adrian Awards is ‘Be a Travel Marketing Super Hero.’ It’s fitting because the winners have all taken bold and dynamic approaches that inspire and advance the hospitality industry as a whole.” Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “We look forward to celebrating these trailblazers and sharing their exceptional work at the Adrian Awards Gala.”

Branson CVB produced the video in partnership with Haygood Productions, located in Branson, Mo., and will be honored during the HSMAI Adrian Awards Gala on February 20, 2018 at the New York Marriott Marquis. Attended by more than 1,000 hospitality, travel, and tourism marketing executives, this black-tie affair is a must-attend industry event. The Adrian Awards Gala will celebrate award-winning work, lifetime achievement and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.

Winning entries will be viewable in the winners’ gallery on the Adrian Awards website and in a special article. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

About Branson, Missouri

Branson is a one-of-a-kind family vacation destination nestled in the lakeside beauty of the Ozark Mountains with dozens of live performance theaters, three pristine lakes, championship golf courses, an international award-winning theme park, family attractions and museums, a Historic Downtown district, shopping galore, a full range of dining options and a host of lodging options, RV parks, campgrounds and meeting and convention facilities. Less than one day's drive for one-third of U.S. residents with flights available via the Branson Airport (BKG) and nearby Springfield-Branson National Airport. (SGF) Call 1-877-BRANSON for help planning your next vacation, convention or reunion. See more at www.ExploreBranson.com or www.ExploreBransonMeetings.com.