Branson/Lakes Area Students Enjoy Special Gift from New Era Cap Company

Over 9,000 New Era Kansas City Chiefs Super Bowl LVII Champions Hats Handed Out


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(Friday, February 9, 2024-Branson, MO) Branson/Lakes Area Students were surprised on Thursday, February 8, 2024, with special hats celebrating the Kansas City Chiefs Super Bowl LVII Champions. The 9Fifty Low Profile hats were donated to the Branson/Lakes Area Tourism Community Enhancement District (BLATCED) and the City of Branson by New Era Cap Company with the specific request that they go to the schools in the Branson/Lakes Area.

BLATCED Board of Directors and employees, City of Branson Mayor and Aldermen as well as members from the Explore Branson team from the Branson/Lakes Area CVB visited area schools on Thursday to assist in handing out the hats. BLATCED Executive Director Kirk Elmquist said, "We had a great time with the kids and staff at these schools. It was quite a surprise when New Era Cap Company via the Kansas City Chiefs reached out to us to donate the one-of-a-kind hats. Our kids and educators enthusiastically embraced being recognized as part of the Chiefs Kingdom."

Dennis Wood, Stone County Representative to the BLATCED and Board Chairperson said, "The Branson/Lakes Area is the Official Vacation Destination of the Kansas City Chiefs, so out of market we have quite a lot of marketing driving visitation to the Branson/Lakes Area including a huge presence at Arrowhead stadium and a multitude of marketing programs including Chiefs media, outreach to the Chiefs fan base, as well as several components in the upcoming 2024 NFL Draft. It's an exciting partnership." Woods also noted that "no taxpayer money was used in the gifting of the New Era Caps to our students and the gifting of the hats was not a part of the Chiefs partnership agreement."

New Era Cap Company has over a 100 year history in cutting edge technology in performance hats for major league sports. The hats donated to the Branson/Lakes Area schools featured the Kansas City Chiefs Super Bowl LVII Champions logo and are a part of the Locker Room 9Fifty series with the Low Profile Snapback Hat. Representatives of the Branson/Lakes Area Schools shared multiple pictures and videos of the kids saying thanks and Go Chiefs!

More information, photos, and videos of the event can be found at the website as well as on various social media accounts for the TCED, City, Schools, and others.


About Branson/Lakes Area Tourism Community Enhancement District (BLATCED): Formed in 2006 the BLATCED mission is to drive visitation to the District and to increase revenues inside the District. The District is comprised of the City of Branson, Indian Point, and most of Silver Dollar City. Taxes collected in the district are used for marketing. The BLATCED contracts with Explore Branson Tourism to implement the marketing plan. Branson Missouri is located in the Southwest part of Missouri commonly referred to as the Ozarks. A small town in the heart of America packed with things to do for the entire family. Known as the "live music show capitol of the world", the Branson/Lakes Area features a wide variety of vacation fun including attractions, museums, outdoor recreation, sporting events, restaurants, shopping, and more. Branson is surrounded by three pristine lakes, an award-winning theme park Silver Dollar City, the historic Shepherd of the Hills Outdoor Drama & Adventure Park, nationally acclaimed golf courses, and more. In 2023 in a joint partnership with the City of Branson the Branson/Lakes Area was named the Official Vacation Destination of the Kansas City Chiefs. Visit for more information. Media Contact: Kirk Elmquist, [email protected]


About New Era Cap: Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries. For more information on New Era's global offices and partnerships, visit and social channels @neweracap. Press Contact: John Mackowiak [email protected]