The Beef Jerky Outlet story is pretty simple really. Take the highest quality USDA approved jerky you can find and build a store around it. Make it in small batches so it will always be fresh. Fill the store with so many varieties and flavors of "made in the good old USA" jerky that folks will be amazed. Oh yeah, make the experience fun too. Give out lots of free samples so guests will not HOPE they like their choice . . . they will KNOW they LOVE it! Fill in any extra space with some of the best popcorns, cheeses, peanut butters (the list goes on and on) and even throw in some bug suckers . . . just for fun. The simple idea is - everyday and in all ways create an atmosphere that jerky lovers and their families can come into and relax. If you see some of our guests kind of dancing around the store while sampling some truly great jerky you'll get what we mean.