Inaugural Customer Advisory Board Meeting - Branson

The Branson Chamber and CVB sales team hosted a full week of first in market events beginning with Branson’s first inaugural meetings and conventions Customer Advisory Board.

There was great anticipation as industry leaders, stakeholders, and CVB team gathered in Branson for the first-ever Customer Advisory Board (CAB) meeting.  The stage was set for a transformative event that would help shape the future to further Branson as a premier destination for meetings and events.

Stemming from collaboration with Branson’s key meetings and convention stakeholders, the sales team at the CVB brought the vision to reality of bringing together a diverse group of individuals whose expertise and insights would help chart the meetings and conventions course ahead.

The CAB boasted an impressive lineup of members including meeting buyers, entrepreneurs, executives and local stakeholders.  While some of the invited buyers had never been to Branson, some had as a meeting buyer and some only as guests.  The diversity was a strategic choice, ensuring various perspectives and needs would be considered in the development of the destination as a prominent choice for meetings and events from across the nation.

The agenda was crafted to foster collaboration and encourage innovative ideas.  Moderated sessions ranged from sales market research presentations to open forum discussions where CAB member could share their thoughts and visions for Branson.  The emphasis was on leveraging the collective wisdom of the industry leaders. The diverse perspectives and actionable insights that resulted from the meetings provided insight for further development and growth.

In the coming months, Branson’s CVB sales team along with stakeholders will work diligently to implement recommendations proposed by the CAB.  With the collective efforts of our local industry leaders and the commitment to innovation, Branson is poised to rise further as a frontrunner in the competitive world of meeting and event hosting.

The first CAB meeting was not just a milestone, but a catalyst for a promising journey towards Branson becoming more of a first choice destination for conferences, conventions, and events of all kinds.  Branson’s future looks brighter than ever and we are thankful for the wisdom and vision of those who chose to spend their time and expertise to propel Branson further as a meetings and events destination of choice.