Branson's Annual Adoration Parade

As we look forward to the 2023 holiday season, this is the time of year to remember the true meaning of Christmas.

Seventy-two Christmases ago, two Ozarks men spent their lunch designing a lasting tribute to the Jesus Christ. Those simple plans sketched on a napkin by businessman Joe Todd and artist Steve Miller would soon turn into one of the area's most lasting holiday scenes: a large Nativity display adorning the bluffs of Mount Branson and Lake Taneycomo.


The 28-foot-tall nativity scene, refurbished to its original glory in 2012, can be seen from miles away and has become a symbol of Christmas in the Ozarks. Each year at dusk on the first Sunday in December the iconic nativity scene is lit, followed by the annual Adoration Parade that truly kicks off the Ozark Mountain Christmas season in Branson.


The 75th annual Adoration Parade and Lighting Ceremony will take place Dec. 3, 2023 at 5:30 p.m. with the lighting of the Adoration Nativity Scene and pre-parade activities and entertainment. The Branson Adoration Parade will feature performances by local high school marching bands, floats created by a multitude of area churches and organizations, as well as an appearance by Santa Claus. Beginning at the Branson Convention Center's south parking lot, the parade will wind its way through Historic Downtown Branson and can be best viewed along Commercial Street.


Each year the Branson community gathers for the Adoration Celebration and Parade to celebrate the true meaning of the Christmas season with the family. For one special night, locals and visitors alike can come together and honor the Christmas story. Make this heartwarming celebration a part of your holiday season this year and create some old-fashioned Christmas memories with those you love.

Want to see other Branson Christmas tradition? Experience Seven Branson Christmas Must-Dos!

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