Branson Landing Has Something for Everyone

One of Branson’s most-visited attractions is Branson Landing, a center for shopping, dining and entertainment located between Lake Taneycomo and Historic Downtown Branson.

Middle-aged couple holding hands at a shopping center in Branson.

Branson Landing appeals to visitors of all ages, offering more than 100 storefronts for shopping, restaurants and accommodations. Easily walkable, Branson Landing is less than a mile long with a central, open-air promenade and a lakeside boardwalk. The mall is capped on the north end by the Belk department store and by a landmark Bass Pro Shops store on the south end.


The crown jewel of Branson Landing is its town square — an open plaza at the center of the mall, featuring a $7.5 million Fountain Show with lights, fire, water and music. Visitors can sit and watch the choreographed display of 120-foot fountain geysers and fire columns interplay with lights and your favorite musical hits. 

Fountain and fire show lighting up the night at Branson Landing in Historic Downtown Branson.

Aboard Parakeet Pete’s Steampunk Balloon, visitors take in breathtaking views of historic downtown Branson and Lake Taneycomo. The 188-foot hot air balloon is encased in an open steel tower for stability. When the balloon reaches the top of the structure, its basket slowly turns 360 degrees to give riders panoramic views. Visitors of all ages can ride in the balloon, which is said to be the only one of its kind in North America. While here, do not miss Parakeet Pete’s Waterfront Zipline at the south end of Branson Landing for more adventures.

Large balloon attraction at the Branson Landing outdoor shopping center in Branson.

Andy B’s Bowl Social is a fun adventure for the whole family. Grab a bite to eat as you bowl, play classic table and arcade games, beat the clock at a thrilling escape room or sing your heart out in your own private karaoke room. You can also escape to another universe in their new virtual reality attraction.

Group of young adults taking a selfie at a bowling attraction in Branson.

At Shipwrecked Treasure Museum, you are invited to discover over 500 artifacts found in the deep. This interactive and educational museum will bring your inner explorer to life.  

Young boy pulling on two ropes inside an interactive museum in Branson.

Arcade City is an extensive arcade featuring all your favorite games and attractions. There are endless opportunities to win top-of-the-line prizes and create unforgettable moments for the whole family.

Young boy picking what he won with arcade tickets at an arcade prize counter in Branson.


Of course, Branson Landing offers more than outside fun. It’s a shopping magnet with more than 60 stores. From jewelry, gifts and apparel, to housewares, sports-fan favorites and bass boats, you can find something for everyone at Branson Landing. Shoppers can find name brands at their favorite retail chains such as Belk, Bass Pro Shops, H&M, Chico’s, Christopher & Banks and Famous Footwear, to name a few. There are boutiques and specialty shops, too. Don’t miss locally owned favorites like Branson Quilts, Never a Dull Moment Knife Shop or Smith Creek Moonshine.  

Young woman holding shopping bags and walking through outdoor shopping center in Branson.


When feet are tired and packages are heavy, it’s time for a snack — and Branson Landing has plenty of dining choices for its shoppers. Enjoy sweet treats from Marble Slab Creamery, or explore epic candy shops like IT’S SUGAR or Northwoods Candy Emporium

husband and wife eating mexican cuisine at an outdoor dining area in Branson.

Hungrier appetites can be satisfied at the more than a dozen restaurants. Fresh seafood, gourmet Mexican cuisine, aged steaks, Chicago-style pizza and smoked barbecue are among the many choices to whet your taste buds. Newest among the dining offerings is Guy Fieri’s Branson Kitchen + Bar, which features a yummy and unique menu alongside thirst-quenching drinks, all mastered by famous culinary rockstar, Guy Fieri.


Branson Landing hosts several fun special events throughout the year, including charitable 5K walks and runs, benefits, parades and free concerts. One of Branson Landing’s largest and most popular concerts is the annual Liberty Light Up, which takes place during the Fourth of July weekend. Be sure to stay for the fireworks show following the concert!

Fireworks show over large outdoor shopping complex on the lake in Downtown Branson.


Free parking is available on the north and south ends of Branson Landing. A paid parking garage is located on the west side of the mall. For a small fee, visitors can use a trolley, which operates continuously during mall hours on the Promenade. For more information, visit the Branson Landing website.

Looking for more things to do in Downtown Branson? Check out how there's fun for every age!

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