In 1961, Dick and June Hartley founded Dick's 5 & 10, a 1,500 sq. ft. store with the philosophy that no other store would be as well-stocked. Today, the second generation operates a 10,000 sq. ft. store with over 250,000 different items as they continue to pursue their parents' dream. Fun for all ages, no trip to Branson is complete without the Dick's 5 & 10 experience.